We live in a social world. Every day a new social network or app is created and touted as the next great thing. Half these platforms have no shot. They are missing essential ingredients or haven’t raised enough money. There is something inherent about each attempt at creating anything social – audience is everything.
The term social is defined as “of or relating to society or its organization.” It’s impossible to be social by yourself. Whether online or Offline, everyone needs an audience to benefit from the power of social.
Whether you’re a business or individual, everyone is competing on social media for attention. It can be from friends, colleagues, opposite sex, or celebrities. Maybe you just want your mom to know you’re alive. Nobody uses social and has 0 followers, friends, or subscribers. Defeats the entire purpose.
Alright, there is an intense battle for attention and engagement. Here are the dirty details. Power users of social platforms are able to build audiences based on trust, authenticity, and/or great content. Celebrities have built their audiences through other means and social allows them to transfer the following to the digital space. Businesses leverage existing customer bases. Individuals connect with friends. Here is the catch – Content is king for all.
No matter who it is, if they create compelling content, social users will build an audience. No magic pills. No silver bullets. Create content people give a shit about and they will continue to pay attention.
Create bad content and followers will run from you as if you have the plague. There are two types of content that audiences care about – informative and entertaining. Informative content is self-explanatory. Entertaining content incorporates photos, videos, and humor. Both of these show that audiences pay attention to content that has value.
Watch what content you interact with today. It will most likely be informative or entertaining. Do you get value from it? I’d bet the house the answer is yes.
The blueprint for social success in our modern digital world is to build engaging audiences through valuable content. Inform or entertain your audience and they will keep coming back. Be the best or be beaten by the best.
Feel free to share informative or entertaining links and content in the comments below. Tweet them to me @APompliano also!