I’m a die hard Apple fan. I would pay any amount of money to take a walk and talk with Steve Jobs. Every product they make amazes me. The product simplicity and ease of use is unparalleled. I even buy into Apple’s marketing and culture. When they talk about the crazy ones, I think who is crazier then me? I hate Android. Actually, I think that it absolutely sucks. I’d take Apple over Google all day, every day, and twice on Sunday!
The only issue I have with Apple was just magnified by Google yesterday. And by that I mean, Google just told Apple “Were coming assholes!” in a big way. Apple products come with a label that says ”Designed by Apple in California. Assembled in China.” Twist it however you want, Apple doesn’t make their products in America. Cheaper or not, it really speaks to the values of a company when they don’t use domestic production.
Well Google either read my mind or they think I’m a genius because they’re going to be manufacturing in the good ‘ole USA. (Neither option likely). Yesterday at the I/O conference, Google announced that Nexus Q is being made domestically. This is a huge step in the right direction. One of the largest companies in the world is going to make a technology device (wireless home media player) at home. Even an Apple fan like me was grinning obnoxiously when I heard the news.
The door of opportunity has been flung open in the technology sector. Consumers will care about this. The brands that realize it will survive and the ones that ignore it will die. It’s about damn time corporations start showing some values and morals. If Google can position themselves as “The American technology company” than Apple is in big trouble. Great products will bring you success but pissed off Americans will annihilate you before dinner time. Is Apple willing to risk it?
I doubt it. Combine this news with the trouble out of China about Apple’s factories and the working conditions. Not a good look. I predict Apple will move a majority of manufacturing to the US within the next 18-24 months. This is great news for the millions of workers who are unemployed across America. Remember this day as a milestone in the digital revolution and God Bless the USA!
Do you make purchasing decisions based on whether products are American or not? Why? Tweet your answers to @APompliano!