I have been on a reading binge lately. One book has really stood out – Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek. This is a book that allows you to incorporate the lessons into everything you do. While Sinek focuses on business and entrepreneurship, anyone could apply the principles to their daily life.

Ever wondered why some companies are able to be so successful while others lose their way? Or why certain individuals seem to be very charismatic and great leaders? The answer usually lies in their approach and perspective. Instead of worrying about HOW or WHAT they do, these individuals and businesses are concerned with WHY they do them. I found this to be a very profound idea when explained.

The book uses great real world examples of companies such as Apple, Coke, Costco, Walmart, etc. Usually these analysis’ are one sided but not this book. Sinek looks at individuals/businesses that use his approach and ones that don’t. His writing style is very easy to understand and keeps you interested.

Some people will think the book is a bit repetitive but I found that approach to be just what I needed. Telling me once or twice is nice but telling me 10 or 12 times ensures that I will learn it. Maybe he wrote the book with me in mind…who knows! I highly suggest you grab the book and take a look. You can purchase it here.

Here is the video from Sinek’s TED talk that will give you an idea of what he discusses in the book. If you are intrigued, the book is even better!

Follow me on Twitter @APompliano and leave your comments below!